ECONOMICS (CBSE/UGC NET)

ECONOMICS

DECISION MAKING

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Allison would like to bake a cake but realized she is out of milk. Which of the following stages of the consumer decision making process is this an example of?

A	Need identification
B	Information searching
C	Alternative evaluation
D	Purchase decision

Explanation:

Detailed explanation-1: -Example: The customer finds a pink winter coat that’s on sale for 20% off. After confirming that the brand uses sustainable materials and asking friends for their feedback, she orders the coat online.

Detailed explanation-2: -The various models of consumers (economic view, passive view, cognitive view, and emotional view) depict consumers and their decision-making processes in distinctly different ways.

Detailed explanation-3: -Problem recognition. Information search. Evaluation. Purchase decision. Post-purchase buying behaviors. 18-May-2022

Detailed explanation-4: -Stage #1: Problem Recognition. Stage #2: Information Search. Stage #3: Evaluation of Alternatives. Stage #4: Purchase Decision. Stage #5: Purchase. Stage #6: Post-Purchase Evaluation.

There is 1 question to complete.