ECONOMICS (CBSE/UGC NET)

ECONOMICS

DECISION MAKING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Psychological factors that influence consumer purchasing decisions include:(pick all that apply)
A
Motivation
B
Perception
C
Beliefs and attitudes
D
Marketing
Explanation: 

Detailed explanation-1: -There are four psychological factors that influence consumer behaviour: Motivation, perception, learning, and attitude or belief system. Motivation speaks to the internal needs of the consumer.

Detailed explanation-2: -The key psychological factors to understand when considering consumer behavior are motivation, perception, attitudes and beliefs, along with lifestyle. Understanding these factors will assist any marketer in understanding the behavior of their consumers in order to successfully appeal to them.

Detailed explanation-3: -A customer is surrounded by four key factors when considering any purchase: the product, the price, the promotion and the sales channel. Shopping in a physical store isn’t the same experience as shopping online, neither shopping in a website or a mobile app.

Detailed explanation-4: -Psychological Factors. Social Factors. Cultural Factors. Economic Factors. Personal Factors. 01-Dec-2022

Detailed explanation-5: -Product/Service Reviews. Peer Recommendations. Social Media. 21-May-2019

There is 1 question to complete.