ECONOMICS (CBSE/UGC NET)

ECONOMICS

DEMAND

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Polo and Chaps, which are Ralph Lauren brands, are examples of
A
promoting pricing
B
prestige pricing
C
price lines
D
psychological pricing
Explanation: 

Detailed explanation-1: -Ralph Lauren Corporation is a global leader in the design, marketing and distribution of luxury lifestyle products in five categories: apparel, footwear & accessories, home, fragrances, and hospitality.

Detailed explanation-2: -The company’s brands include the mid-range Chaps brand, to the sub-premium Lauren Ralph Lauren brand, to the premium Polo Ralph Lauren, Double RL, Ralph Lauren Childrenswear, and Denim & Supply Ralph Lauren brands, up to the full luxury Ralph Lauren Purple Label and Ralph Lauren Collection brands.

Detailed explanation-3: -Chaps celebrates real American style, delivering classic collections updated for modern lifestyles for men, women, children, and home. Chaps offers versatile sportswear, workday essentials, tailored clothing, and special occasion dresses that are wearable from season to season.

Detailed explanation-4: -“Ralph Lauren is a true lifestyle brand. Not just in the sense that they make homewares and lifestyle goods, but in the sense that you want to live the ‘Ralph Lauren’ lifestyle.

There is 1 question to complete.