ECONOMICS (CBSE/UGC NET)

Detailed explanation-1: -There are four main types of guerrilla marketing: outdoor, indoor, event ambush, and experiential.

Detailed explanation-2: -Guerrilla marketing is the creating use of novel or unconventional methods in order to boost sales or attract interest in a brand or business. These methods are often low-or no-cost and involve the widespread use of more personal interactions or through viral social media messaging.

Detailed explanation-3: -A guerrilla marketing campaign, for example, might use graffiti or a giant inflatable mascot. The apes have nothing to do with any of this, of course-unless your marketing campaign uses a giant inflatable gorilla, in which case you have a “gorilla guerrilla marketing campaign."

Detailed explanation-4: -Also known as “stealth marketing, ” marketers disguise themselves as peers amongst their target audience. One example is Sony’s campaign in 2002, in which actors were hired to wander about cities, asking strangers to take a photo of them.