ECONOMICS (CBSE/UGC NET)

Detailed explanation-1: -Tangible attributes can include such product characteristics as size, color, weight, volume, smell, taste, touch, quantity, or material composition. For example, when you want to buy a new car, you might consider tangible attributes such as its size, color, and material composition.

Detailed explanation-2: -The eight dimension listed are performance, features, reliability, conformance, durability, serviceability, aesthetics and perceived quality.

Detailed explanation-3: -Feature-benefit selling refers to the basic physical attributes of a product. False. It includes basic (intended) use, physical features, and extended features like warranties. Consultative selling. Providing solutions to customers problems by finding products that meet their needs.

Detailed explanation-4: -Determinant attributes-product or service features that are important to the buyer and on which competing brands or stores are perceived to differ.