ECONOMICS (CBSE/UGC NET)

ECONOMICS

ENTREPRENEURS

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Helping customers make wise and satisfying buying decisions that will create an on-going profitable relationship with that customer:
A
personal selling
B
telemarketing
C
prospecting
D
sales management
Explanation: 

Detailed explanation-1: -The purpose of selling is to help customers make satisfying buying decisions. The goal is to help create ongoing, profitable relationships between buyer and seller. Essay: Consultative selling is the process of providing solutions to customers’ problems by finding products that meet their needs.

Detailed explanation-2: -Respect Customer Individuality: Since every customer matters, you need to try dealing with each one of them as per their needs. Your business must offer something for every segment of customers you deal with so that no one is left out. Not only would it increase your sales, but also help build brand loyalty.

Detailed explanation-3: -Some buyers and sellers are more interested in building strong relationships with one another than others. The four types of relationships between buyers and sellers are transactional, functional, affiliative, and strategic.

Detailed explanation-4: -Understand what your customers value. Show you genuinely care. Adapt to their pace. Let your brand be your guide. Model the behaviour you want to see. Remember that relationships are built over time.

There is 1 question to complete.