ECONOMICS (CBSE/UGC NET)

Detailed explanation-1: -Guerrilla marketing campaigns are memorable and unconventional by nature and show the ability to leave a lasting impression on consumers. With a successful campaign, buyers are left amazed, impressed, and wanting to learn more about the product and/or service. This marketing strategy helps with brand recall.

Detailed explanation-2: -Business Orientation: While traditional marketing is defined by customer orientation, entrepreneurial marketing is defined by entrepreneurial and innovation orientation.

Detailed explanation-3: -Which of the following best describes marketing mix? b. It is the blend of marketing strategies for product, price, distribution, and promotion.

Detailed explanation-4: -The four Ps are a “marketing mix” comprised of four key elements-product, price, place, and promotion-used when marketing a product or service. Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.