ECONOMICS (CBSE/UGC NET)

ECONOMICS

ENTREPRENEURS

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
If an entrepreneur decides to have a drawing to give away prizes and money to customers and no special skill is required in order to win a prize, this is best referred to as a:
A
Sweepstakes
B
Guerrilla Marketing Campaign
C
Viral Marketing Campaign
D
Contest
Explanation: 

Detailed explanation-1: -Sales promotion letters, catalogues, point of purchase displays, customer service programmes, demonstrations, free samples, discounts, contests, sweepstakes, premiums and coupons are the commonly employed methods of sales promotion.

Detailed explanation-2: -Many entrepreneurs choose to start businesses by themselves because: they want uncontested control. coordination is less complicated. profits will go to only the founder.

There is 1 question to complete.