ECONOMICS (CBSE/UGC NET)

ECONOMICS

ENTREPRENEURS

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Suggestion selling
A
should only be attempted when salespeople have time.
B
hurts a firm because of increased sales-related expenses.
C
means loading customers down with unwanted goods or expenses.
D
makes the original purchase more enjoyable.
Explanation: 

Detailed explanation-1: -The benefits of suggestive selling are clear: By asking open-ended, probing questions, sales associates can get to know about a client’s interests, preferences and needs. With that intel, they can suggest relevant products and services which fulfill those needs.

Detailed explanation-2: -The additional sales are made based on the recommendations of the salesperson. A few examples of suggestive selling might include: Encouraging the purchase of a product warranty. Suggesting the purchase of an extended warranty on an item that already has a limited warranty.

Detailed explanation-3: -The easiest and most effective method of suggestion selling is offering related merchandise. If a customer is having difficulty making a buying decision, the salesperson should quit showing them additional merchandise. The standing-room-only close is used when the price of a product will soon increase.

Detailed explanation-4: -Increases average order value and revenue. Improves your customer experience. Grows customer loyalty and retention. Helps staff serve shoppers better. Use cross merchandising to group complementary products. Welcome customers with a hook. Mention sales or offers. Create product bundles. More items •09-Sept-2021

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