ECONOMICS
ENTREPRENEURS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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electronic version of an online catalogue includes colour images of each available product, description of the item, size, colour, material composition and pricing information
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it is used to strengthen the firm’s brand by informing the consumer about the product features
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it promotes sales by directly encouraging the consumer to buy the product sooner or later
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it suggests the consumer to ‘buy now’ and makes offer to encourage immediate purchase
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Detailed explanation-1: -Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Detailed explanation-2: -Marketing communications helps define an organisation’s relationships with customers not only by the kind of messages exchanged, but also by the choice of media and occasion to suit their customers’ preferences.
Detailed explanation-3: -Although there are many different types of MarCom activities and purposes, they can generally be put into four main categories: advertising, public relations (PR), digital media, and government communications.
Detailed explanation-4: -Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .