ECONOMICS (CBSE/UGC NET)

Detailed explanation-1: -The most important key in an email marketing campaign is to get the permission of the audience before contacting them. Members, who are not subscribed to your marketing emails, should NEVER be sent an email whatever the reasons.

Detailed explanation-2: -Setting realistic and measurable goals is the only way to succeed with any digital direct marketing strategy. A strategy to drive measurable leads will be very different from for an awareness-based goal.

Detailed explanation-3: -Keep Your Subject Lines Short. 47% of email recipients open the mail based on the subject line only, and those that are personalized are 22% more likely to be opened. This shows that subject lines are extremely important for your email marketing campaign’s success.

Detailed explanation-4: -Email marketing is the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.