ECONOMICS (CBSE/UGC NET)

ECONOMICS

ENTREPRENEURS

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The reasons customers choose to buy
A
can
B
benefits
C
rich
D
None of the above
Explanation: 

Detailed explanation-1: -Indeed, when a customer purchases a product or service to meet their needs, they’re really buying the benefits that are provided rather than the actual product. When a customer has a headache, they are in-market to purchase pain relief, not Tylenol.

Detailed explanation-2: -Both features and benefits are valuable information to give prospects during their buyer’s journey. But ultimately, most customers are swayed to make a purchase based on the benefits.

Detailed explanation-3: -Basic needs. We buy things to fulfill what Maslow describes as the bottom of his hierarchy; things like food and shelter. Convenience. Replacement. Scarcity. Prestige or aspirational purchase. Emotional vacuum. Lower prices. Great value. More items •21-Oct-2011

Detailed explanation-4: -They have a need. They have a want. They have a dominant buying motive.

There is 1 question to complete.