ECONOMICS (CBSE/UGC NET)

ECONOMICS

ENTREPRENEURS

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
These individuals communicate with their social media followers on behalf of a brand or product. The post (blog, photo, and video) will contain a marketing message targeted and designed for this persons specific followers.
A
public relations specialist
B
social media influencer
C
industrial marketing guru
D
advertising agency executive
Explanation: 

Detailed explanation-1: -Influencer marketing is a marketing technique wherein brands collaborate with online influencers to market their products and services. Influencer marketing can be done on majority social media platforms but most brand marketers prefer Facebook, Instagram, Twitter, and YouTube.

Detailed explanation-2: -Influencer marketing, also known as branded content or working with creators, is a surefire way to expand the reach of your brand on social media.

Detailed explanation-3: -A social media influencer is someone who has established credibility in a specific industry, has access to a huge audience and can persuade others to act based on their recommendations.

Detailed explanation-4: -#1: Micro-influencers. Number of followers: 5, 000-100, 000. #2: Mid-tier influencers. Number of followers: 100, 000-500, 000. #3: Macro-influencers. Number of followers: 500, 000-1M. #4: Mega-influencers. Number of followers: 1M+ 07-Oct-2022

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