ECONOMICS
ENTREPRENEURS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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This is any non-paid communication about a product, service, company, or cause.
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Specialty Advertising
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Publicity
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Personal Selling
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Viral Marketing
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Explanation:
Detailed explanation-1: -Publicity makes up the bulk of unpaid communications. Publicity is any type of unpaid media coverage, such as a newspaper article or television feature. Small businesses try to make use of local news media opportunities because of their limited budgets.
Detailed explanation-2: -Publicity is an unpaid form of promotion. Publicity generally takes place when favourable news is presented in the mass media about a product or service.
Detailed explanation-3: -Publicity conveys a message or data by the media, while advertising helps promote awareness of products and services. Publicity uses public relations, publicity stunts, or marketing communication as its type of promotion.
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