ECONOMICS
ENTREPRENEURS
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 Question 
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 This is the effort to reach consumers by generating positive publicity. 
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  Specialty Advertising 
 
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  Public Relations 
 
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  Personal Selling 
 
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  Viral Marketing 
 
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 Explanation: 
Detailed explanation-1: -public relations (PR) the effort to reach consumers by generating positive publicity.
Detailed explanation-2: -Feedback refers to the response of the receiver on the message conveyed by the sender.
Detailed explanation-3: -Sales promotion is an activity or material that acts as a direct inducement, offering added value or incentive for the product, to resellers, salespeople, or consumers.
Detailed explanation-4: -Feedback is the final link in the chain of the communication process. After receiving a message, the receiver responds in some way and signals that response to the sender. The signal may take the form of a spoken comment, a long sigh, a written message, a smile, or some other action.
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