ECONOMICS
ENTREPRENEURS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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This is the practice of displaying products from different categories together, in order to generate additional sales from both. Think about a display of mustard above a display of hot-dogs.
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personal selling
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industrial marketing
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cross merchandising
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visual merchandising
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Explanation:
Detailed explanation-1: -Merchandising is the practice and process of displaying and selling products to customers.
Detailed explanation-2: -The four basic types of displays are those that feature one item; similar products; related products; and a cross mix of items.
Detailed explanation-3: -The five types of digital product displays are CRT, LCD, LED, plasma, and OLED.
Detailed explanation-4: -Understand your target customer’s psychographics. Get inspired. Appeal to the five senses. Use design theory to build your displays. Be bold. Play off your store’s theme. Guide customers through your store. Add interesting signage. More items
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