ECONOMICS (CBSE/UGC NET)

Detailed explanation-1: -A wholesaler is a person or a business who sells large quantities of goods to retailers or other professional businesses which are not the end consumers.

Detailed explanation-2: -Wholesalers sell merchandise to other businesses and normally operate from a warehouse or office. These warehouses and offices are characterized by having little or no display of merchandise.

Detailed explanation-3: -Wholesale ecommerce is a business-to-business (B2B ecommerce) model where, instead of selling your products individually to consumers, you sell them in bulk and at a discount to other businesses-essentially as the intermediary between the manufacturer and the distributor or retailer.

Detailed explanation-4: -The three types of wholesalers are 1) merchant wholesalers; 2) agents, brokers, and commission merchants; and 3) manufacturers’ sales branches and offices.

Detailed explanation-5: -Most wholesalers do not manufacture the goods they sell but rather buy them from the source and concentrate on the business of sales and delivery to retailers. They are known as the intermediary in the supply chain.