ECONOMICS (CBSE/UGC NET)

ECONOMICS

ENTREPRENEURS

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Using entertainment or news to get people to talk about a company, product, brand, idea, or cause. The message is then passed from consumer to consumer using social media-sometimes called word-of-mouth.
A
product seeding
B
social media marketing
C
viral marketing
D
guerrilla marketing
Explanation: 

Detailed explanation-1: -A buzz marketing example would be if a company promoted its product through a show or stunt where consumers can try the product and share their experiences through everyday conversation or online. Another term for buzz marketing is astroturfing.

Detailed explanation-2: -Social selling is the practice of using a brand’s social media channels to connect with prospects, develop a connection with them and engage with potential leads. The tactic can help businesses reach their sales targets.

Detailed explanation-3: -What Is Word-of-Mouth Marketing? Word-of-mouth marketing (or WOM marketing) is when a consumer’s interest in a company’s product or service is reflected in their daily dialogues. Essentially, it is free advertising triggered by customer experiences-and usually, something that goes beyond what they expected.

Detailed explanation-4: -Product Placement. The media industry has embraced entertainment marketing as its status quo. Co-Branding. Co-branding is when two brands collaborate on entertainment marketing to boost awareness of both brands, as well as find new audiences. Celebrity Endorsements. 14-Oct-2022

Detailed explanation-5: -Create an email win-back campaign. Email or SMS sign-up coupons. Cross-sell and upsell potential customers. Use paid marketing campaigns. Build organic flywheels for acquisition. Convert more of the traffic you have. 29-Apr-2022

There is 1 question to complete.