ECONOMICS (CBSE/UGC NET)

ECONOMICS

ENTREPRENEURS

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What is the meaning of online marketing communication?
A
Marketing tools are used to increase awareness of a site and potentially boost traffic
B
Information is sent to only those people who have expressed at one time or other an interest in receiving the message from the advertiser
C
Method used by online firms to communicate with the consumers and to create strong brand expectation
D
Method include special events such as grand opening, press coference and publications,
Explanation: 

Detailed explanation-1: -Online Marketing. Communication (OMC) refers to as a communication an interaction between a company or. brand and its customers using digital channels and information technology.

Detailed explanation-2: -Personal selling uses in-person interaction to sell products and services. This type of communication is carried out by sales representatives, who are the personal connection between a buyer and a company or a company’s products or services.

Detailed explanation-3: -What Is Direct Marketing? Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as mass media. Mail, email, social media, and texting campaigns are among the delivery systems used.

Detailed explanation-4: -To summarize, Pull digital marketing is characterized by consumers actively seeking marketing content while Push digital marketing occurs when marketers send messages without that content being actively sought by the recipients.

There is 1 question to complete.