ECONOMICS
ENTREPRENEURS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Sales promotion activities focus on generating long-term sales.
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Results are measurable, particularly with contests, coupons, and sweepstakes.
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The disadvantage of sales promotion include too much focus on the short-term and losses in profits.
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Sales promotion activities include things such as coupons, contests, rebates, & sweepstakes.
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Detailed explanation-1: -The incorrect option is Sales-promotion is recurring and Multiple time communication process. Sales Promotion: Sales promotion is one of the elements of promotional mix. To increase consumer demand, sales promotion includes both media and non-media marketing communication.
Detailed explanation-2: -Online marketing does not qualify as a sales promotion as it does not offer any incentive to the consumer on the purchase of the company’s product. Was this answer helpful?
Detailed explanation-3: -Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers).
Detailed explanation-4: -Sales promotions are used to stimulate purchasing and sales and the objectives are to increase sales, inform potential customers about new products, and create a positive business or corporate image. Examples: coupons, product samples, point-of-purchase display.
Detailed explanation-5: -Product discounts. Offering discounts on products is one of the most popular types of sales promotions. Loyalty programs. Loyal customers can contribute heavily to a company’s success, and setting up a loyalty program is a great strategy for retaining customers. Holiday promotions.