ECONOMICS (CBSE/UGC NET)

Detailed explanation-1: -Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.

Detailed explanation-2: -Direct response is a type of marketing designed to elicit an instant response by encouraging prospects to take a specific action. Direct response advertisements must trigger immediate action from prospects, since the goal is to generate leads quickly.

Detailed explanation-3: -The methods and techniques used for online marketing include email campaigns, social media, advertising, search engine optimization (SEO) and more. The objective of marketing is to reach potential customers through the channels where they already spend their time reading, searching, shopping and socializing online.

Detailed explanation-4: -Broadcast media: Advertisers use two types of media to reach target consumers over the air waves: Radio and TV. Print media: The print media carry their messages entirely through the visual mode. Outdoor and transit media: Specialty advertising: Direct mail: