ECONOMICS (CBSE/UGC NET)

Detailed explanation-1: -Barbie was created by Ruth Handler who co founded the toy company Mattel with her husband. She said she got the idea for the toy after seeing her daughter ignore her baby dolls and instead play with paper dolls of adult women. Barbie named after Ruth’s daughter.

Detailed explanation-2: -Barbie was founded in 1959 by Ruth Handler (above, left), a mother and visionary entrepreneur, whose inspiration for Barbie came from watching her daughter project her dreams and aspirations onto paper dolls.

Detailed explanation-3: -In 1959, Handler created the Barbie doll, which she named after her daughter and which proved to be the most popular doll in America, soon followed by the Ken doll, named after her son. Handler’s struggles with cancer in 1970 led to her losing control of the business, and she was forced out in 1975.

Detailed explanation-4: -The youngest of 10 children of immigrant parents, Ruth Handler was fiercely independent and had the the ability to dream big. Here’s how she masterminded the world’s most famous doll, Barbie. Ruth Handler was confident and determined on the eve of the 1959 American International Toy Fair in New York.

Detailed explanation-5: -Known as ‘Barbie’s mom’, businesswoman and inventor Ruth Marianna Handler (1916-2002) is best known for co-founding Mattel, Inc. and for inventing the Barbie doll.