ECONOMICS
ENTREPRENEURS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Leo Goodwin
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Leonard Goodwill
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Leo Godwallow
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Leonard Goodman
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Detailed explanation-1: -(1886–1971) was a businessman and philanthropist best known for founding GEICO in 1936, with his wife Lillian Goodwin .
Detailed explanation-2: -Leo and Lillian Goodwin: American Dreamers In 1936, he put that plan into action, establishing the Government Employees Insurance Company-the company known and loved today as GEICO. Few people realize that GEICO was initially targeted to federal employees and certain categories of enlisted military officers.
Detailed explanation-3: -The idea for the Gecko grew from a creative session at GEICO’s ad agency, the Martin Agency in Richmond, Virginia. The name “GEICO” was often mispronounced “Gecko, ” and as the brainstorming began, a quick doodle of a gecko appeared.
Detailed explanation-4: -Buffett was so impressed by Geico’s model (which had to do with marketing directly to low-risk consumers, instead of via insurance agents) that when he returned to Omaha later that year, he “focused almost exclusively on Geico."