ECONOMICS (CBSE/UGC NET)

Detailed explanation-1: -Rudolf “Rudi” Dassler (26 March 1898 – 27 October 1974) was a German cobbler, businessman, a member of the Nazi party and also the founder of the sportswear company Puma.

Detailed explanation-2: -In 1948 Rudolf established Puma, which was initially named Ruda (short for Rudolf Dassler) but later was renamed Puma after the animal. In 1949, Adolf established Adidas, likewise named for himself (Adi Dassler). Geda’s workforce and resources were split between the brothers.

Detailed explanation-3: -The company was founded by Adolf “Adi” Dassler who made sports shoes in his mother’s scullery or laundry room in Herzogenaurach, Germany after his return from World War I. In July 1924, his older brother Rudolf joined the business, which became “Dassler Brothers Shoe Factory” (Gebrüder Dassler Schuhfabrik).

Detailed explanation-4: -He was Rudi Dassler’s grandson, the man who founded competitor Puma. Used to work at Puma Frank Dassler (61 years old) headed Adidas’ judicial division since 2004, but has officially retired at the end of January Adidas confirmed the news, which means there is no one left of the founding family.

Detailed explanation-5: -On August 18, 1949, Adi Dassler started over again at the age of 49, registered the ‘Adi Dassler adidas Sportschuhfabrik’ and set to work with 47 employees in the small town of Herzogenaurach. In the same year, he registered a shoe that included the registration of the soon-to-become-famous adidas 3-Stripes.