ECONOMICS (CBSE/UGC NET)

ECONOMICS

MARKETS AND PRICES

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Customers frequently search online to find the most competitive price for goods and services. Which of the following influences on pricing strategies is most likely to have led to this development?
A
Cost of producing the product
B
Legislation
C
State of the economy
D
Technology
Explanation: 

Detailed explanation-1: -Penetration pricing. Set a low price to enter a competitive market and raise it later.

Detailed explanation-2: -The penetration pricing strategy involves offering a new product or service at a low initial price to gain customers’ attention. The goal is to aggressively get customers in the door with low prices and gain market share.

Detailed explanation-3: -Value-based pricing is one of the most common pricing strategies available. It simply asks, “What does a customer think my product is worth?” To find a starting price, looking at competition and their prices is a good place to begin.

Detailed explanation-4: -Price skimming. Market penetration pricing. Premium pricing. Economy pricing. Bundle pricing. Value-based pricing. Dynamic pricing. 17-Nov-2021

There is 1 question to complete.