ECONOMICS (CBSE/UGC NET)

Detailed explanation-1: -Impulse buying is the sudden and immediate purchase of a product without any pre-shopping intention. It occurs after shoppers experience an urge to buy, and is often spontaneous without any hesitation.

Detailed explanation-2: -Impulse buying means you purchase something without planning to do so beforehand. Say you’re at the grocery store. The gallon of milk, which is on your list, isn’t an impulse buy. The candy bar that you throw in your cart on a whim, after spotting it on the shelves in the checkout line, is an impulse buy.

Detailed explanation-3: -Impulsive buying is a consumer buying behavior where you buy something without thoughtful consideration or planning. It’s characterized by a sudden strong urge to make a purchase, usually in response to a positive emotional state such as excitement or happiness.

Detailed explanation-4: -The 4 types of impulse buying are: pure impulse (like buying candy at the check out), suggestion impulse, reminder impulse, and planned impulse. For social commerce, suggestion impulse, reminder impulse, and planned impulse can all be triggered to convert a sale.

Detailed explanation-5: -What are impulsive customers like? Impulsive customers can make a buying decision in an instant, provided that the conditions are right. They like to be correct; and feel their point of view is the one that matters.