ECONOMICS (CBSE/UGC NET)

ECONOMICS

PROFIT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Increasing Market Share might be achieved by (chose all that apply) ____
A
Reducing prices
B
Increasing availability/distribution of a product or service
C
Investing more in advertising
D
A company reducing its sales team
Explanation: 

Detailed explanation-1: -Advertising is an expensive yet effective way to increase market share. With heavy, cutthroat competition in the market, advertising is an excellent way of gaining an upper hand over competitors.

Detailed explanation-2: -There are a number of strategies a company can put to work to increase market share. These include improving innovation, building and solidifying customer loyalty, employing a talented, dedicated workforce, acquiring other companies, deploying effective advertising, and pricing products and services efficiently.

Detailed explanation-3: -A company can increase its market share by offering its customers innovative technology, strengthening customer loyalty, hiring talented employees, and acquiring competitors.

Detailed explanation-4: -The Product Market Expansion Grid offers four main suggested strategies: Market Penetration, Market Development, Product Development, and Diversification.

There is 1 question to complete.