KIDS TRIVIA

Detailed explanation-1: -Brand recognition is the ability of consumers to recognize an identifying characteristic of one company versus a competitor. A company is perceived as having successful brand recognition when consumers are able to recognize the firm through visual or auditory cues alone, even without hearing the company’s name.

Detailed explanation-2: -There are mainly three types of Brand Awareness – brand recall, brand recognition, brand dominance.

Detailed explanation-3: -There are four levels of brand awareness that can be visualised by using a brand awareness pyramid. Based on marketing mogul, David Aaker’s brand loyalty pyramid, the levels of brand awareness are zero awareness, recognition, brand recall, and top of the buyer’s mind.

Detailed explanation-4: -Branding and awareness are two parts of the same process. When you brand your business, you give it a recognizable identity. When you make your company’s identity known, you are marketing the business, yourself, your employees and your services or products.