KIDS TRIVIA

Detailed explanation-1: -Reach refers to how many people the campaign will be in front of over a specific amount of time. • Frequency refers to how many times the consumer will be exposed to the ad over the course of the campaign.

Detailed explanation-2: -What is a good cost per reach? For most industries on Facebook, the cost per reach is between $0.79 and $1.01. So anything within that range and below shows that your Facebook ads costs are performing well to reach new customers on the social media platform.

Detailed explanation-3: -The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).

Detailed explanation-4: -Know your target audience: Understanding the demographic and psychographic characteristics of your target audience is crucial in determining the reach and frequency of your ad campaign. This information can be used to determine which media vehicles are most likely to reach your target audience effectively.