LANGUAGE AND CULTURE

Detailed explanation-1: -Ethnocentrism is the tendency to judge another culture by the standards of one’s own culture. Ethnocentrism usually entails the notion that one’s own culture is superior to everyone else’s. Example: Americans tend to value technological advancement, industrialization, and the accumulation of wealth.

Detailed explanation-2: -Ethnocentrism compares other cultures by using a group’s specific culture as the basis of that comparison, believing theirs to be superior and the standard to be used in comparison to other cultures. Cultural relativism, on the other hand, believes that culture is understood best through its own people.

Detailed explanation-3: -Ethnocentrism is a belief that the norms, values, ideology, customs, and traditions of ones own culture or subculture are superior to those characterizing other cultural settings. The term was coined by William Graham Sumner in his Folkways (1906) and has long served as a cornerstone in the social analysis of culture.