LANGUAGE AND CULTURE

Detailed explanation-1: -Ethnocentrism. Ethnocentrism is the tendency to judge another culture by the standards of one’s own culture. Ethnocentrism usually entails the notion that one’s own culture is superior to everyone else’s. Example: Americans tend to value technological advancement, industrialization, and the accumulation of wealth.

Detailed explanation-2: -The correct answer is option c. An American manager criticizes the cultural practices of Saudi Arabia when he is sent there on business because it differs from his cultural norms. The definition of ethnocentrism is considering one’s culture and ethnicity above others.

Detailed explanation-3: -Which of the following is true about ethnocentrism? Ethnocentrism makes you a better cross-cultural communicator. Ethnocentrism is the tendency to prefer the ideas of a culture other than one’s own. Ethnocentrism can be avoided by being sensitive to the various dimensions of cultural differences.