LANGUAGE AND CULTURE

LINGUISTIC RELATIVITY

ETHNOCENTRISM AND CULTURAL RELATIVISM

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The Chinese characters for China mean “center of the universe".
A
Cultural Relativism
B
Ethnocentrism
C
Xenocentrism
D
None of the above
Explanation: 

Detailed explanation-1: - The first character usually means “middle” but can also mean “China". The second character translates to “country” or also “kingdom” and it’s part of many country names.

Detailed explanation-2: -The Chinese word for China fuses two characters, (zhōng) meaning middle or central, and (guó) meaning kingdom or country. Together, these characters form : Middle Kingdom. China’s maps and, arguably, much of its sense of its history and its place in the world can be deduced from these two characters.

Detailed explanation-3: -Chinese consumers did not show a high level of ethnocentrism, and this may lead to inconsistencies in their WTP for organic labels.

There is 1 question to complete.