UNIVERSALITY
ETHNOGRAPHIC STUDY OF COGNITIVE SYSTEMS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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____ focuses on the context in which the variables occur.
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Psychometric research
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Ethnographic research
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Ethnographic research is a qualitative research approach that involves observing variables in their natural environments or habitats in order to arrive at objective research outcomes.
Detailed explanation-2: -This is where contextual inquiry bleeds into ethnographic research. Contextual inquiry provides an initial opportunity to understand how a user interacts with a product or application and can allude to the why. However, it takes an ethnographic framework to deepen your understanding of the individual you’re studying.
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