MANAGEMENT

Detailed explanation-1: -Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.

Detailed explanation-2: -The Ogilvy Formula is a means of determining the components and layout of a print advertisement. Ogilvy dictated that every print ad should be comprised of five elements: visual, caption, headline, copy, signature.

Detailed explanation-3: -Examples of negative advertising For example, a television commercial for a company that sells paper towels might show how their products are more effective than their competitor’s products at cleaning up messes to convince customers to purchase their brand instead.

Detailed explanation-4: -“A good advertisement is one which sells the product without drawing attention to itself. It should rivet the reader’s attention on the product. Instead of saying, ‘What a clever advertisement, ’ the reader says, ‘I never knew that before. I must try this product’.”