MANAGEMENT

Detailed explanation-1: -Personality includes one’s signature, image, likeness, voice, and other traits of one’s own identity. Personality Rights are the main component of any celebrity, as one has to be a celebrity to have these rights, and that is why Personality rights are sometimes also called Celebrity Rights.

Detailed explanation-2: -Publicity rights are governed by statutes like the Trade marks Act 1999 and the Copyright Act 1957. Personal attributes of a celebrity need to be protected, such as name, nickname, stage name, picture, likeness, image and any identifiable personal property, such as a distinctive race car.

Detailed explanation-3: -Personality rights consist of two types of rights: First: The right of publicity, or the right to keep one’s image and likeness from being commercially exploited without permission or contractual compensation, which is similar (but not identical) to the use of a trademark.

Detailed explanation-4: -Actions which amount to misappropriation of personality can run a broad spectrum of activity ranging from using the name or photograph of a professional athlete on a product package, to using a singing voice which imitates that of a famous recording artist in a television commercial.