BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The collection of information second hand by making connection directly to consumers.
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Is using information which has been collected by or for someone else / alreadyexists
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The collection of information first hand by making connection directly to consumers.
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None of the above
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Detailed explanation-1: -Primary research is research you conduct yourself (or hire someone to do for you.) It involves going directly to a source – usually customers and prospective customers in your target market – to ask questions and gather information. Examples of primary research are: Interviews (telephone or face-to-face)
Detailed explanation-2: -Primary research definition Primary research is data which is obtained first-hand. This means that the researcher conducts the research themselves or commissions the data to be collected on their behalf. Primary research means going directly to the source, rather than relying on pre-existing data samples.
Detailed explanation-3: -Primary research – what is it? Primary research involves gathering data that has not been collected before. Methods to collect it can include interviews, surveys, observations or any type of research that you go out and collect yourself.
Detailed explanation-4: -In the case of primary research, you are generating your own data from scratch as opposed to finding other people’s data. You might choose to gather this data by running a survey, interviewing people, observing behavior, or by using some other market research method.
Detailed explanation-5: -The term primary data collection comes from the research process. In order to collect primary data, researchers must go directly to the source. This can be done through interviews, surveys, focus groups, and other methods.