MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
a story sent to the media which is written by and about a company or organization
A
publicity
B
sales promotion
C
slotting allowance
D
advertising
E
news release
Explanation: 

Detailed explanation-1: -Any information deliberately sent to a reporter or media source is considered a press release. This information is released by the act of being sent to the media. Public relations professionals often follow a standard professional format for press releases.

Detailed explanation-2: -Also referred to as a media release, news release, and press statement, a press release is typically written by a company’s marketing or public relations team and sent to media outlets, such as newspapers, magazines, radio stations, television stations, and websites.

Detailed explanation-3: -Press releases are often handled by a company’s public relations (PR) department. Companies issue press releases, which may be spread to a wider audience through the use of a newswire service, to announce things like a new product, quarterly earnings reports, an impending merger, or any other material information.

Detailed explanation-4: -A news release is a written statement about a matter of public interest which is given to the press by an organization concerned with the matter.

Detailed explanation-5: -The purpose of a press release is to share newsworthy information with the media or the public. It is a way to promote a product, service, event, or announcement to the media in a clear, concise, and effective manner.

There is 1 question to complete.