BUISENESS MANAGEMENT
MARKETING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Environmental analysis
|
|
|
Gap analysis
|
|
|
Competitor analysis
|
|
|
Market share/market growth analysis
|
|
|
Brand interrogation
|
Detailed explanation-1: -Robert has recently been appointed Marketing Manager for a fashion company. He needs to know whether or not the company’s products have a sustainable advantage in the marketplace. What kind of analysis does he need to do? Porter’s five forces is an industry analysis model.
Detailed explanation-2: -Knowledge Workers-Who They Are and What They Do.
Detailed explanation-3: -SWOT analysis is one of the most popular strategic analysis models. It involves looking at the strengths and weaknesses of your business capabilities, and any opportunities and threats to your business.
Detailed explanation-4: -Answer & Solution The acronym SWOT stands for Strengths, Weakness, Opportunities and Threats. It is a way of summarizing the current state of a company and helping to devise a plan for the future, one that employs the existing strengths, redresses existing weaknesses, exploits opportunities and defends against threats.
Detailed explanation-5: -What Is SWOT Analysis? SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company’s competitive position and to develop strategic planning. SWOT analysis assesses internal and external factors, as well as current and future potential.