MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What is the purpose of promotion?
A
to inform people about products
B
to receive customer feedback
C
to persuade people to buy a product
D
to increase competition in marketplace
Explanation: 

Detailed explanation-1: -The main aim of promotion is to ensure that customers are aware of the existence and positioning of products. Promotion is also used to persuade customers that the product is better than competing products and to remind customers about why they may want to buy.

Detailed explanation-2: -The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion.

Detailed explanation-3: -The goal of persuasive advertising is to appeal to your target audience and gain their trust. To accomplish this, you’ll need to choose between the three main categories of advertisements that use persuasive techniques and these are Ethos, Logos, and Pathos.

Detailed explanation-4: -Persuasive advertising leverages the desires and interests of consumers to convince them to purchase a product or service. This form of advertising often focuses on the benefits the product or service can offer the end-user.

There is 1 question to complete.