MANAGEMENT

BUISENESS MANAGEMENT

MERCHANDISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A dress boutique wants to sponsor a Prom Dress Giveaway for the local high school. They plan to spend a certain percentage of their yearly sales towards this charitable special event. This information would be found in which component of the promotional plan?
A
Budget
B
Evaluations
C
Objectives
D
Responsibilities
Explanation: 

Detailed explanation-1: -Personal selling is the most expensive of the five promotional elements per contact.

Detailed explanation-2: -A marketing plan details the outreach and PR campaigns to be undertaken over a period, including how the company will measure the effect of these initiatives.

Detailed explanation-3: -An attractive, appealing display of merchandise combined with effective store layout and decor is: visual merchandising.

Detailed explanation-4: -Noise includes extraneous factors that can work against effective communication by distorting a message or the feedback received.

There is 1 question to complete.