PSYCHOLOGY OF EMOTIONS

Detailed explanation-1: -For example, you may hold a positive attitude toward recycling. This attitude should result in positive feelings toward recycling (such as “It makes me feel good to recycle” or “I enjoy knowing that I make a small difference in reducing the amount of waste that ends up in landfills”).

Detailed explanation-2: -Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors?

Detailed explanation-3: -The affective feelings of the recipients of a persuasive message influence attitudes directly, but can ultimately change beliefs as well. The psychology of persuasion has often been concerned with the impact of feelings such as a happy or sad mood.

Detailed explanation-4: -Persuasion Theory is a mass communication theory that deals with messages aimed at subtly changing the attitudes of receivers. According to this theory, the communication process consists of a three phase model: Communication-Attitudes-Behavior.