PSYCHOLOGY OF EMOTIONS

Detailed explanation-1: -Size, color, touch, packaging, weight, volume, taste, quantity, and material composition are tangible product attributes.

Detailed explanation-2: -A product may be defined as a set of tangible, intangible and associate attributes capable of being exchanged for a value with the ability to satisfy consumers and business needs. It is anything that can be offered to a market to satisfy the needs or wants of the customer.

Detailed explanation-3: -Each of the approaches focuses implicitly on a different dimension of quality: the product-based approach focuses on performance, features, and durability; the user-based approach focuses on aesthetics and perceived quality; and the manufacturing-based approach focuses on conformance and reliability.

Detailed explanation-4: -The physical product is whatever the organization transfers to the customer that can be touched. It is tangible and physically real. Examples include houses, automobiles, computers, books, hotel soap and shampoo, and food. As with the rest of the service offering, product design must be customer-oriented.