PSYCHOLOGY OF EMOTIONS

Detailed explanation-1: -Attention and Motivation If the information is strong and compelling, you’re persuaded; if it’s not, you aren’t. But if you don’t have the motivation and ability to really evaluate the message, you rely on peripheral cues and if they’re compelling, you’re persuaded.

Detailed explanation-2: -The channel of persuasion is the medium through which the message is sent.

Detailed explanation-3: -The secret lies in following the advice of Aristotle, breaking down the essential elements of persuasion into three parts: (1) logos or logic, (2) ethos or ethic, and (3) pathos or emotion.

Detailed explanation-4: -In models of communication or persuasion, specific variables associated with the channel or medium that can influence the effectiveness of the message. This includes media type (e.g. TV, radio, newspapers, face-to-face communication), verbal versus nonverbal communication, and so on.