PSYCHOLOGY OF EMOTIONS

THE PSYCHOLOGY OF EMOTIONS

EMOTION AND LOGIC

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Appeal to fear (emotional appeal)
A
A moral or legal obligation; a responsibility
B
Using a well-known person to validate your position.
C
Makes people feel as if their safety, security, or health is in danger
D
Giving or expressing honor or respect
Explanation: 

Detailed explanation-1: -A fear appeal is a persuasive message that attempts to arouse fear in order to divert behavior through the threat of impending danger or harm. It presents a risk, presents the vulnerability to the risk, and then may, or may not suggest a form of protective action.

Detailed explanation-2: -EPPM looks at the effectiveness of the appeal to fear through four components: perceived severity, perceived susceptibility, response-efficacy, and self-efficacy.

Detailed explanation-3: -Fear appeals are cogent messages tend to arouse fear in an individual if they fail to follow recommended messages. It emphasizes on health impairment act in order the change these behaviour.

Detailed explanation-4: -Fear can be such a powerful tool that campaigns have been developed focusing on “fear appeals.” Fear appeals are messages that try to persuade people about the potential harm that may happen to them if they do not accept the messages’ recommendations (Tannenbaum et al., 2015).

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