THE PSYCHOLOGY OF EMOTIONS
EMOTION AND LOGIC
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Question
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Honorific words
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Emotional appeal
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Logical appeal
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Giving or expressing honor or respect
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Using a well-known person to validate your position.
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Explanation:
Detailed explanation-1: -By emotional word, we refer to any word characterized by emotional connotations (e.g., “lonely, ‘’ “poverty, ‘’ “neglect, ‘’ “bless, ‘’ “reward, ‘’ “elegant”) or denoting a specific emotional reaction (e.g., “anger, ‘’ “happy, ‘’ “sadness“).
Detailed explanation-2: -Happiness. Customers who experience happiness while viewing an advertisement may make a purchase to continue feeling positive. Sadness. Humor. Anger. Compassion. Fear. Adventure. Music. More items •24-Jun-2022
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