PSYCHOLOGY OF EMOTIONS

Detailed explanation-1: -Aristotle defined logos as the “proof, or apparent proof, provided by the words of the speech itself.” In other words, logos rests in the actual written content of an argument. The three “modes of persuasion"-pathos, logos, and ethos-were originally defined by Aristotle.

Detailed explanation-2: -The five basic categories of logo styles are: wordmarks, lettermarks, brandmarks, combination marks and emblems.

Detailed explanation-3: -Now that we’ve covered the three main types of logos (wordmark, monogram, and combination mark), we’ll talk about three less common types of logos.