PSYCHOLOGY OF EMOTIONS

Detailed explanation-1: -Emotional appeal is often effective in advertising for a few different reasons. Foremost, using emotional appeal can make a brand or product more relatable by connecting the viewer to the brand or product on a more personal level.

Detailed explanation-2: -Emotional Appeals: Pro: Emotional appeals help to reach the audience on a different, psychological level. They’ll make a potential customer “feel something.” It can be helpful to connect with audiences like this because many purchasing decisions are, in fact, based on feelings and emotions.

Detailed explanation-3: -Ethical persuasive speeches use emotional appeals conscientiously. Emotional appeals are a legitimate strategy to get an audience involved in your speech. However, excessive use as the basis of persuasion, without strong evidence and reasoning, is unethical. Ethical speeches honestly present the speaker’s credibility.