PSYCHOLOGY OF EMOTIONS

Detailed explanation-1: -In rhetoric and rhetorical studies, ethos represents credibility, or an ethical appeal, which involves persuasion by the character involved. The term has its roots in Aristotle’s “ingredients of persuasion, ‘’ or “appeals.” He divides means of persuasion into three distinct categories: ethos, pathos, and logos.

Detailed explanation-2: -Ethos, or the appeal to ethics, refers to the effort to convince your audience of your credibility or character. Before you can convince an audience to accept anything you say, they have to accept you.

Detailed explanation-3: -Ethos is the guiding belief that has the power to influence behaviours, emotions or even morals. The English word “ethics” is derived from the Ancient Greek word ēthikós, meaning “relating to one’s character”. Ethos forms the root word ēthikós meaning morality and character.