PSYCHOLOGY OF EMOTIONS

Detailed explanation-1: -This theory can be used to show how emotion may affect cognition. FBM theory claims that two significant factors lead to FBMs being created: (a) a high level of surprise, (b) high levels of emotion. If these two variables are not present there won’t be FBM creation.

Detailed explanation-2: -One strength of flashbulb memory theory is that most of the studies involve real life events and people’s reactions and memories concerning them. This means that the ecological validity of these studies are high. One weakness of this theory is that these studies are not as reliable because they can’t be duplicated.

Detailed explanation-3: -What does cultural research seem to indicate about FBM? Kulkofsky has found that collectivistic cultures have fewer personalized flashbulb memories than individualistic cultures. In the case that the memory is based on a national tragedy, the rate of FBMs was the same.

Detailed explanation-4: -Therefore, the results of this experiment: Support Brown and Kulik’s theory that emotional arousal is key to flashbulb memories. Suggest that flashbulb memories have a unique neural basis. Found that close personal experiences are critical in engaging the neural mechanism that underlies flashbulb memories.