PSYCHOLOGY OF EMOTIONS

Detailed explanation-1: -Case studies involve an attempt to describe relationships that exist in reality, very often in a single organisation. Case studies may be positivist or interpretivist in nature, depending on the approach of the researcher, the data collected and the analytical techniques employed.

Detailed explanation-2: -The grounded theory. In SGT, the view of the grounded theory has both positivist and interpretivist elements (Charmaz, 2006).

Detailed explanation-3: -Usually, the case studies conducted in business and management disciplines assume the interpretive paradigm. The objective of authors’ case studies was to understand the process of value cocreation.